FOX International racks up 200 million homes
Editor | 03-10-2013
After closing a number of deals that have established it as a major player in the global TV market, FOX International Channels (FIC) has announced that more than 200 million homes internationally now receive its entertainment channel.
The FIC pay-TV portfolio comprises the FOX, National Geographic Channel, FOX Life and FOX Sports channels which are claimed to reach 1.6 billion homes. And of those global households that receive the FOX channel globally, nearly two-thirds are now outside the US. Over the last 12 months FIC has expanded its general entertainment channels, rebranding existing channels and launching new FOX channels in key markets, increasing its distribution from 140 to 200 million. FOX general entertainment channels are now found in 125 countries, in 31 languages from 49 feeds, offering worldwide hits such as The Walking Dead, The Bridge, Glee, Homeland, Sleepy Hollow, Da Vinci's Demons, The Simpsons, Family Guy and Modern Family.
Since 2012, FOX's European expansion has included a launch in The Netherlands, and rebrands in the UK, Norway, Russia, Greece and the Balkans. In Latin America, FOX claims to present in 95% of homes and to be the leading pay-TV channel in ratings for the last 15 years.
"FOX is one of the best recognised, most highly valued brand names in the entire media world. Channel brands really do have meaning to worldwide audiences," commented FIC CEO Hernan Lopez. "Not only did we increase our total number of homes beyond 200 million in the past year, but our ratings increased on every FOX channel FIC operates. FOX is a name that in synonymous with entertainment in every part of the world."
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