Harmonic hits top note in Frost multiscreen transcoding survey
Editor | 29-10-2013
Leading analyst Frost & Sullivan has awarded Harmonic with its 2013 Market Share Leadership Award for the multiscreen software transcoding market.
By growing its market share above the industry average rate, the video infrastructure firm fended off rivals in what was seen as a very competitive and fragmented market.
Overall, Frost & Sullivan estimates that the market for pure multiscreen transcoding — both file and live — earned nearly $140 million in 2012, growing by more than 14% to nearly $160 million in 2013 as broadcasters, pay-TV service operators and online video providers expanded their on-demand and live streaming offerings. In this environment, the survey found that Harmonic had established competency in file as well as live applications through its ProMedia Carbon and ProMedia Live products which address video-on-demand (VOD) and multiscreen transcoding respectively.
"Frost & Sullivan notes that Harmonic also offers the benefit of serving as a one-stop shop for customers that have varied needs, but are overwhelmed by the technological complexity in deploying the numerous form factors and individual technologies needed to make TV everywhere a reality," explained Frost & Sullivan industry manager, Avni Rambhia.
Frost & Sullivan research also lauded Harmonic as being unique in its position as a single vendor offering a "comprehensive", end-to-end, multiscreen product catalogue, which goes beyond transcoders to include components such as multiscreen stream packagers, origin servers, playout servers, and storage, with critical CMS, DRM and CDN capabilities integrated through strategic partnerships.
"The company is moving beyond ASIC-centric products toward more flexible deployment solutions to keep pace with the operators' and broadcasters' needs to upgrade systems on the fly rather than outright replace them," added Rambhia. "This strategy also enables Harmonic to gradually move away from competing at the box level to competing at a solution level, which is better for its long-term prospects."
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