Yahoo!, Videology form multiscreen online video advertising partnership
Parent Category: News | 18-11-2013
Aiming to boost monetisation in the world's second largest TV market, Yahoo! JAPAN has selected Videology as its online video advertising technology partner.
The partnership is intended to enable Yahoo! JAPAN to better connect with consumers through advanced targeting and optimisation of video across multiple screens.
Videology's technology offers campaign management tools to manage audience-based reservations of direct sales inventory, optimise against audience verification metrics, extend campaigns and audiences to external inventory, and employ audience targeting. In recognition of the unique needs of premium publishers such as Yahoo!, Videology's platform allows for control over brand exposure, pricing, buyer eligibility and ad creative, as well as predictive tools to help maximise yield.
"We are pleased to announce our exciting partnership with Videology. Not only does [it] share our vision of establishing a premium video ad market in Japan, it also has the technology to make it a reality," commented Osamu Aranami, corporate officer, head of marketing solutions, Yahoo! JAPAN.
"Videology's platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens. This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services."
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