du launches Eurochannel in the UAE Editor
| 22 May 2016
MENA telecoms service provider du is expanding its TV bouquet in the United Arab Emirates with the addition of global film offering Eurochannel.
eurochannel 22 May 2016The premium programming on Eurochannel encompasses European films and TV series and is now available in 22 million households in 10 languages. It will be available on du English Basic and French Basic packages.
Through its new alliance du says that Eurochannel promises to be a treat for Emirati cinema lovers. “We are excited to bring a selection of award-winning films, series and music artists from across Europe in alliance with Eurochannel on our English Basic and French Basic packages,” said du chief commercial officer Fahad Al Hassawi. “This alliance aligns with our objective of bringing international content and TV channels to local audiences and to present them with more choice of content.”
Added Eurochannel CEO Gustavo Vainstein: “Eurochannel continues its vast expansion across international borders thanks to the launch of our channel in the Middle East. Our partnership with du has proved essential for as we share the same vigour and collaborative spirit to bring quality and curated entertainment to millions of residents throughout the United Arab Emirates on a major pay-TV provider. Together, du and Eurochannel will offer the best of European cinema.”
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