YOD, Huawei partner to extend OTT reach in China
Rebecca Hawkes | 16 May 2016
YOU On Demand (YOD) and Huawei have expanded their distribution agreement to provide YOD-branded transactional and subscription video-on-demand (VOD) offerings in Mainland China.
Using Huawei’s InTouch Service Delivery platform, the YOU On Demand branded zone will offer its licensed content through both a transactional (TVOD) and subscription VOD (SVOD) option. The SVOD zone will provide 384 SVOD Hollywood and Chinese films, including up to 120 at any given time, with 24 titles added every month.
The partnership provides telecommunications operators with an integrated broadcast control and content service platform along with video on-demand operations services.
“We are extremely proud to continue working with Huawei with this next step strategic partnership. Huawei’s clout, state-of-the-art technology and global influence, make them an extremely desirable business partner. This partnership signifies the proliferation of YOU On Demand’s Pay Content Group, which includes subscription-based and single-use transactional services, and allows YOU On Demand to work with Huawei’s telecom partners through Huawei’s fully-realized value-added-service ecosystem,” said Mingcheng Tao, CEO,.
YOU On Demand expects to reach a contracted addressable user base of about 170 million by the end of 2016.
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