Wrestlemania 32 drives massive streaming traffic Michelle Clancy
| 09 April 2016
There was a massive amount of streaming data consumed during WWE Wrestlemania 32, which took place last Sunday.
wrestlemaniaBased on Qwilt online video analytics data from a US cable operator network, the company found that WWE live streaming ranked in the top 3 of all video sites on 3 April, behind Netflix and Amazon, contributing to the network’s sixfold increase in peak traffic in less than a month.
There were 107,000 fans gathered at Texas Stadium in Arlington, Texas to watch WrestleMania 32 live. And according to Rolling Stone, there were 413 minutes of total airtime covering all the activities in the ring, in the stadium and backstage. In another metric, AT&T reported Wrestlemania 32 set new records of data use at the stadium with total traffic reaching 8.6TB. Furthermore, AT&T said the WWE event on Sunday drove 36% more data traffic than the NCAA Football Championship game at the same venue.
But that’s not the real story, according to Qwilt.
That, it said, “may be the phenomenal success of the WWE network which now reports 1.1 million US paid subscribers and 345,000 international paid subscribers as of 3 April 2016,” the company noted, in a blog. “Though the total WWE Network subscribers are only 1.4 million, on 3 April the WWE Network traffic ranked, in some US networks, second only to Netflix in terms of streaming volume. Keep in mind Netflix reported 75 million worldwide subscribers in January, 2016. In other US networks, WWE Live traffic ranked 3rd, behind Netflix and Amazon. To put this into perspective, on most nights, WWE Live traffic does not rank among even the top 20 online video streaming sites.”
Events like this are yet another real world example of the challenge of managing network capacity for peak live streaming events, the company pointed out. These events, such as the World Cup, Olympics, World Series and Super Bowl, will continue to create extreme peaks of traffic that can’t be managed in traditional ways.
“The network planner can’t ignore the peak events and hope for the best as each of those events have the potential to bring the network to its knees and they are coming more frequently and with greater intensity,” Qwilt said.
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