Sky makes selected live sport available free to all subs

The offer comes through the creation of a brand new sports channel Sky Sports Mix which will launch in the summer of 2016. The channel will offer regular live football from competitions including La Liga, MLS, FIFA World Cup 2018 qualifiers, as well as a select number of Premier League and Football League matches. The Sky Sports Mix will also bring women’s sport to a broader audience, with live women’s golf, cricket and netball and the channel line-up will also include documentaries, sports entertainment shows and other sporting content.
Sky Sports Mix will be available in the same number of Sky TV homes as the popular Sky Sports News HQ, a channel with an annual reach of 17 million viewers. Sky Sports Mix will also complement Sky’s digital audience, where says the company 35 million monthly users engage with a range of Sky Sports products as well as its presence on leading platforms such as Facebook, Twitter, Snapchat and YouTube.

“With Sky Sports Mix, we are giving millions more people access to great moments from some of the world’s biggest sporting events at no extra cost,” commented Sky Sports Managing Director, Barney Francis. “Our aim is to offer sport in a way that can engage, encourage and excite everyone even further.”