SpotX ramps up UK, Southern Europe publisher team
Editor
| 13 March 2016
Video inventory platform provider SpotX is expanding its supply-side operations for the UK and southern Europe.
It has appointed Robert Greaves as supply operations manager and Julian Strutt as business development manager. Joining from Brightroll, Greaves and Strutt will work with publishers and broadcasters in the UK and southern Europe to maximise their video advertising revenue. Based in London, they will report to the managing director for the UK and Southern Europe, Léon Siotis.
The two new execs will be charged with working with publishers, broadcasters and app developers to create private and curated marketplaces for video, mobile video, connected TV and advertising revenue strategies for linear TV.
Commenting on the appointments, Siotis said: “With years of experience in video advertising between them, both Strutt and Greaves can offer seasoned advice to publishers and broadcasters on the best optimisation techniques to improve their performance for advertisers and their agencies, and maximise their advertising revenue. Greaves employs his analytical and scientific skills to effectively manage algorithms whilst Strutt brings a wealth of commercial experience and industry relationships, which will benefit the supply side and help business grow in the UK, and across Europe.”
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