FOX signs up to broadcast MLB games globally
Michelle Clancy | 25-10-2013
FOX International Channels (FIC) is to bring live games from Major League Baseball to more than 30 countries across Europe. The MLB partnership will begin with the upcoming 2013 World Series, featuring the Boston Red Sox and St Louis Cardinals, airing live in multiple markets.
The new agreement grants FIC the rights to distribute all MLB games going forward (the term was not specified), including the regular season, the All-Star Game and Home Run Derby, the Wild Card match-ups, the Divisional Series, the League Championship Series and the World Series. In addition, the deal gives FIC rights to a number of classic MLB games, as well as ancillary programming from both MLB and FOX.
"The relationship with Fox International Channels allows us to expand our relationship with FOX and is an exciting development for our business in Europe," said Paul Archey, senior vice president of international business operations for MLB. "This deal exemplifies the growing popularity of baseball across Europe and will provide increased access to telecasts for our many passionate fans."
This agreement with Major League Baseball International is the latest in series of recent deals struck by FIC to acquire multi-territory rights to premier sports properties.
"FIC's new partnership with Major League Baseball International underscores our strategy to build a premier sports rights portfolio that we can leverage across multiple territories on our different TV channels distributed in Europe," said Diego Londoño, COO of FIC Europe & Africa. "We look forward to continuing to create value for our distributors and viewers throughout the world."
FIC reaches over 71 million homes in Latin America, South East Asia and Japan and Europe. In Europe, FOX Sports recently launched in the Netherlands and Italy and is also present in Turkey and Cyprus.
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