Insight 2013 News
SMPTE to unveil ‘ground-breaking’ 4KTV demo
Joseph O'Halloran | 19-10-2013
As the industry gains increasing momentum, the forthcoming SMPTE 2013 Symposium is promising to feature what it calls “the largest collection of 4KTV/UltraHD equipment yet presented in a single room.”
The Society of Motion Picture and Television Engineers (SMPTE) is an association for those developing motion-imaging standards and education for the communications, technology, media, and entertainment industries.
The association's Next-Generation Imaging Formats: More, Faster, and Better Pixels event, running from 21-23 October, will feature various image processing and scaling engines and their ability to produce 4KTV UltraHD content. The demos will encompass lower-resolution sources, as well as high efficiency video coding (HEVC) codec demos to showcase the quality possible at various bit rates for delivery of 4K content. Participants will include companies such as Altera, Canon, Cisco®, Colorfront, Elemental Technologies, Quantel, Rovi, Samsung, Sony and Video Clarity.
"The SMPTE Symposium's 4K/UHD demo area offers visitors a unique opportunity to see just how well the latest scaling and encoding technologies deliver 4KTV content, and to assess the quality of native 4KTV and processed content side by side on a variety of the latest 4KTV displays," explained Barbara Lange, executive director at SMPTE.
The show will also set out to address the concern that the current dearth of 4K native content might prevent the rollout of 4K products and services. A demonstration of the HEVC codec — and its ability to offer high quality at low bit rates — will offer a possible solution for the delivery of 4K content not only within production facilities, but also to the home. A team from Canon, Colorfront, and Quantel will showcase live and file-based 4K production workflows.
"With this valuable perspective on the maturity of 4K-focused technology, content providers will be much better positioned to make strategic decisions about their own approach to 4K implementation and service offerings," said Chris Chinnock, president of Insight Media which is organising the event in conjunction with the SMPTE.
Further details about the event, including registration, are available atsmpte2013.org.
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