Alterna TV launches wellness channel for US Hispanic audiences
Juan Fernandez Gonzalez | 02-10-2013
Satmex's subsidiary Alterna TV is to launch Inti Network TV, a wellness channel for Hispanic audiences in the US.
The channel, which intends to connect Latin American programming with US viewers, will be introduced to pay-TV providers at the beginning of October.
The channel also has a Web platform focused on wellbeing.
Inti aims to reinforce Latino cultural knowledge among Hispanic audiences, focusing on language, lifestyle, art, cuisine and traditions.
"INTI Network TV is the first programming service to address the distinct interests and lifestyles of the Latino community around the world," said Maricela Hernández, sales director at Alterna TV.
International television executive Guillermo Hidalgo will be assisting Alterna TV in giving cable operators the first glimpse of Inti in a roundtable discussion addressing the growth of Hispanic TV audiences in the US during the Hispanic Television Summit which starts on 2 October in New York.
Alterna TV is a subsidiary of the satellite provider Satmex and aims to be a hub between Latin American shows and potential partners in the US. As such, the company provides carriers and advertisers with direct access to Spanish-speaking communities while delivering Spanish programming.
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