Discovery acquires FoodFood network from Sanjeev Kapoor Rebecca Hawkes
| 13 May 2016
Celebrity chef and promoter of India’s FoodFood Sanjeev Kapoor has agreed to relinquish his majority share in the TV channel and its operator Turmeric Vision to Discovery Communications.
foodfoodnetwork logoDiscovery says its undisclosed investment in FoodFood is part of a strategy to “deepen and expand its presence in India to grow audience share across all screens”, and to complement existing female and lifestyle brands TLC and ID.
With Sanjeev Kapoor remaining as the network’s star, Discovery says it will also continue to support FoodFood’s focus on local programming and products.
“Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution,” said Arthur Bastings, president & MD, Discovery Networks Asia Pacific.
“We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” he added.
Sanjeev Kapoor, promoter, Turmeric Vision Private Limited, said: “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”
Kapoor will remain a minority shareholder in the TV network, which launched in 2011.
The deal is expected to close in the coming weeks, subject to regulatory approvals.
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