Sony Six brings SA Ram Slam t20 cricket to South Asian screens
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Rebecca Hawkes
| 04 November 2014
Sony Six has acquired the south Asian broadcasting rights of the Ram Slam t20 Challenge for the 2014-2015 South African cricket season.
The deal between the Indian pay-TV channel and Cricket South Africa (CSA) runs from 2 November until the season finale on 12 December.
"This exciting property adds a bold and new dimension to our existing array of sports properties. With the acquisition of the rights, we truly believe we are heading in the right direction in establishing our foothold in providing entertaining sporting content, which is what today's viewers across demographics are truly looking for," said Prasana Krishnan, business head, Sony Six.
"South African cricket is currently riding the crest of a wave with our national team, the Proteas, being ranked No 1 in both Test match and ODI cricket. The presence of our Proteas plus a galaxy of international stars will add further gloss to a great competition," added Haroon Lorgat, chief executive, CSA.
Kieron Pollard, Dwayne Bravo, Andre Russell, Craig Kieswetter, Darren Sammy and Chris Gayle are some of the international players who will be playing during the Ram Slam this season.
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