Movius enables multiple smartphone identities
Michelle Clancy | 01-11-2013
Movius Interactive knows that operators have an identity crisis, as it were: the company has launched a platform for operators to enable multiple distinct identities – each with separate voice, data, video and messaging apps – on a single mobile device. It includes the flexibility of split billing for each identity.
There are other OTT solutions that support the ability to do this with IP data and VoIP, but the Movius offering wraps in circuit switched data for voice and SMS communications – allowing the smartphone user to easily choose whether to consume from voice minutes or data allocation, and allowing operators to capitalise on the existing voice and data network while pushing new revenue streams from, say, mobile video—and the ability to charge customers a premium for additional lines.
Following cloud-based trials with service providers on both sides of the Atlantic, Movius has now made the solution universally available, it said.
The myIdentities Consumer solution provides an anonymous and/or temporary number for consumers wanting an additional line for social networking, roaming, dating services or classifieds, while myIdentities Business solution helps small and medium enterprises by expanding desk phone capabilities (voice, voicemail, call log, contact list, etc) to their mobile devices and providing for the separation of business and personal applications.
"The potential for this is tremendous. We have had dual line technology installed with a partner in Latin America, which is a simpler version of myIdentities, and they have reported increased ARPU of more than 20%," said Jose Romero, vice president of product strategy and marketing at Movius. "Now with this application, which has a slick user interface and easy to use functionality, service providers will be able to access this extra revenue stream easily."
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