BT beefs up content proposition
Editor | 29-10-2013
As it steps up the fight with other UK pay-TV providers, notably with Sky in sports, BT has enhanced the content bouquet offered by its core IPTV service.
Already offering the likes of Discovery, the National Geographic Channel, Comedy Central and Gold, BT’s core Entertainment bouquet will now have two additional channel bolt-on services: HD Extra which features high definition versions of many of the channels in Entertainment as well as the three BT Sport channels in HD; and Kids Extra, featuring nine children’s channels including Nickelodeon, Disney, Boomerang and the Cartoon Network.
BT has also changed its on-demand offerings to monthly bolt-ons, allowing customers to choose from Kids or Music on-demand at £3 a month each or Film & TV Box Sets at £5 per month. The Music bolt-on will feature music videos, karaoke, concerts and complete albums.
The channel bolt-ons are available to all customers with the BT Infinity fibre optic broadband who take the Entertainment pack. Such packages, claims BT offer more pound for pound than rivals'.
“This new line-up is undoubtedly our strongest TV offering,” claimed Alex Green, director of TV for BT. “We can offer a fantastic HD quality experience through the power of fibre, and there’s something for all the family with our great new Kids channels. We know that customers don’t like paying a fortune for hundreds of channels they never watch so we’re making things easier for them and putting the choice in their hands.”
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