Com Hem launches TiVo offering with biggest ever marketing campaign
Editor | 08-10-2013
“Not more TV, more good TV” is the slogan with which leading Swedish cableco Com Hem has launched its TiVo-based offering.
The company’s marketing message is that with a little help from its TiVo service, customers will get some more time on their hands to live their life, as the service’s discovery technology works constantly to search, recommend and record TV that they like.
"There is no other service in the Swedish market today that offers the same unique set of features that Com Hem’s new TiVo service does, and we need to explain to customers why it’s better,” explained Martin Fridolf, acting marketing manager at Com Hem. “For this launch campaign we have chosen a different path to make sure that it stands out from everything else we do. We have transformed our entire television offering and adapted to new customer requirements and viewing behaviours. TiVo represents the biggest launch Com Hem has ever done and we have invested accordingly, both when it comes to developing the service and in the go to market.”
"For most people it is not necessarily channels or content that is missing – it’s the ability to find the good stuff that is difficult,” added Asanga Gunatillaka, chief product officer at Com Hem. “The multiscreen service brings together TV channels, film store, play services and apps like YouTube and Netflix in the same place, so that you can search across all content. Over time, TiVo will learn about your preferences and record things that it thinks you’ll like. You’ll no longer need to keep track of what’s on where and when, TiVo will do the job for you.”
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