Turner enlists Reliance MediaWorks for TV post production
Rebecca Hawkes | 03-10-2013
Turner's entertainment networks in India are to be post-produced by Reliance MediaWorks (RMW) as part of the international broadcaster's content localisation strategy.
Creative services for the Cartoon Network, Pogo and WB will be combined in-house with outsourced production resources, with RMW providing video editing, voiceover recording, music and audio mixing, animation based graphics and visual effects and digital mastering.
"Turner has been consistently ahead of the curve with a proven track record of successful localisation of our brands. It was way back in 2001 when Cartoon Network premiered local content and our home-grown network Pogo bears testament to this success by becoming the kids' favourite and India's number one," said Siddharth Jain, managing director, South Asia, Turner International India.
"We are confident this new move will give us further competitive advantage in this dynamic and constantly evolving consumer and business landscape, especially as we seek to build on Turner's strategic shift to further empower local markets. We are happy to work alongside Reliance MediaWorks and we look forward to continue the delivery of quality content on our leading platforms."
Venkatesh Roddam, CEO, Reliance MediaWorks, added: "We are pleased to be able to offer a one-stop production facility by combining the latest in television studio technology with the most experienced personnel to create winning solutions for Turner. This is just the beginning of a long and fruitful relationship with Turner and we look forward to further cooperation in the future."
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