Now TV adds Boomerang to kids’ pack

Now TV adds Boomerang to kids’ pack

   Rebecca Hawkes
   | 23 June 2016





Hong Kong’s Now TV is adding the Turner children’s channel Boomerang to its Junior Pack from 1 July.

Boomerang Watch and PlayAs a result of the deal, PCCW-owned free-to-air and subscription-based nowTV will provide viewers with Boomerang animations Tom and Jerry, Scooby-Doo, Looney Tunes, Bunnicula, Shaun the Sheep and The Garfield Show.

“Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids. We’ve seen this brand grow quickly around the region and gain momentum – hitting the 30 million distribution mark is great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region – Cartoon Network, Toonami and Boomerang – so there really is something for everyone,” said Phil Nelson, managing director - Southeast Asia, Turner.

Aimed at children aged four to nine, Boomerang provides content from Warner Bros and international acquisitions such as Pink Panther and Pals, Strawberry Shortcake, Mr Bean: The Animated Series, Inspector Gadget, DreamWorks’ Turbo: FAST and DreamWorks’ two Dragons series: Defenders of Berk and Riders of Berk.