Globo goes global with Brazilian League football

Globo goes global with Brazilian League football

   Editor
   | 15 May 2016





Bringing o jogo bonito to the world, content provider Globo has won the rights to show Brazilian League football to more than 138 territories.


globo 15 May 2016In its coverage of the 2016 Brazilian League season, which has just started, Globo will show 112 matches in high-definition with narration and graphics in English, an increase of 30% over last year. This says the company reinforces the interest of the international market for the product, considered to be the most important competition of Brazilian football. The HD offering is almost double that supplied for the 2015 season.

To promote the event in channels around the world and to recognise the value of the players in the competition that has recently given the world players such as Neymar and Phillipe Coutinho, Globo has produced video materials starring the best of Brazilian football. In addition to matches, Globo will offer to clients and partners two weekly programmes — FootBrazil and FootBrazil Highlights — that will offer in English materials such as interviews, behind the scenes, season highlights, and analyses.

In addition to the Brazilian League, Globo also holds the rights of state championships: the Rio de Janeiro State League and the São Paulo State League. In partnership with major market players, such as BeIN, Gol TV, MediaPro, and Sportsmax, this content is transmitted on open channels, pay-TV, and multi-platforms.