Zidane gives kick to Spain’s FTA DTT network Juan Fernandez Gonzalez
| 30 April 2016
Real Madrid manager Zinedine Zidane is starring in the premiere of the club’s free-to-air (FTA) channel on Spain’s DTT.
zidane tvSpain’s FTA schedule now has a total of 31 channels shared among nine media groups.
Getting Real Madrid TV to air for the entire country was one of the long-awaited goals for Florentino Pérez, the club’s president. Now broadcasting through an HD slot, the channel will produce one live news and debate show, while the rest of the schedule will include Real Madrid-themed programming. For the premiere, the club brought together Zidane and basketball coach Pablo Laso.
The other network bringing some difference into Spain’s FTA scene is Grupo Secuoya’s TEN, the last to start airing. Its line-up consists of entertainment, reality formats and documentaries for a network designed for brands and advertisers, according to the group’s president, Raúl Berdonés.
Radio Blanca’s DKiss marks the media group’s debut with a general TV network. For the moment, the channel’s schedule will be entirely covered by Discovery Networks content, factuals and documentaries, although the group has promised some original formats in the future.
Two more HD networks have been granted to the country’s largest TV groups, Atresmedia and Mediaset.
The first has been airing since December, Atreseries, a network for its own series but none of them premiering, as it does with a similar network broadcasting for the Americas.
Although targeting urban and young viewers, Mediaset’s Be Mad TV is also betting on factual formats. This channel is the seventh for the media group on Spanish FTA, joining Telecinco, Cuatro, FDF, Boing, Energy and Divinity.
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