Primestream hoops NBA, others for sports media management

Primestream hoops NBA, others for sports media management

   Gabriel Miramar-Garcia
   | 14 April 2016




Media management specialist Primestream has logged momentum within the sports broadcaster market.
nbaThe National Basketball Association (NBA), Encompass Media, The Tennis Channel, Werne Production House and DirecTV’s ROOT Sports regional sports channels are among the sports organisations to have recently adopted Primestream’s software to capture, produce, manage and deliver their programming.

At the start of the 2015-16 NBA regular season, the NBA launched a new courtside statistician replay system and centralised recordings for capturing games at all 29 stadiums, all managed from the NBA’s Secaucus (NJ’s Replay Center) using Primestream’s FORK software. The solution records an HD back-up and an h.264 proxy version for each game in every arena. Courtside, statisticians can review plays and log games in the arena and the h.264 proxy is delivered to a portable flash drive for the referees to take with them to review their calls.
In another example, Encompass, which offers media capture, management and distribution services, needed to expand its Atlanta facility to enable live ingest, real-time logging and integration with Adobe Premiere Pro for their coverage of CONCACAF futbol games. Encompass uses the FORK Ingest and Logger modules to capture live game feeds while simultaneously adding metadata to the media. With all assets centralised, editors can quickly find relevant media for highlight packages using the Primestream Media Asset Management panel built into Adobe Premiere Pro.

Dynamic Media Management virtualises media, enabling users to instantly access, automate and manage content based on any definable criteria. Primestream's suite of software seamlessly integrates capture, production, management and delivery of all assets for workflows as far ranging as traditional broadcast to OTT or mobile.

Primestream recently named Juan Pablo Alviz as sales VP for Florida, the Caribbean and Latin American markets.