German pay-TV broadcaster Sky Deutschland prepares the introduction of an Ultra HD offering and has rented additional capacity on Astra(19.2° East) from satellite operator SES for this purpose.
“At Sky Deutschland, we believe in being innovative with our offerings and providing our customers with the best television experience and have therefore been investing in Ultra HD,” Holger Ensslin, chief officer of legal, regulatory affairs and distribution at Sky Deutschland, said in Munich. “The agreement with SES gives us planning security in terms of capacity so that we can continue to develop Ultra HD and get it ready for the market.”
Ferdinand Kayser, chief commercial officer at SES, added: “We are pleased to partner with Sky Deutschland as they embark on their Ultra HD journey. There is no better way to broadcast Ultra HD than on satellites: unlike other infrastructures, satellites can deliver Ultra HD programmes in the best quality available and cost-effectively all over the country. That, coupled with the extensive reach of 19.2° East, will ensure that Sky Deutschland’s Ultra HD content will be made readily available to all satellite households in Germany and Austria.”
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