German media industry remains on growth path
Jörn Krieger | 14-10-2013
VPRT, the industry association of Germany's commercial TV and radio broadcasters, expects the domestic media industry to continue growing in 2013.
For radio advertising, the group predicts a turnover growth of around 2.2% in 2013 compared with last year and for TV advertising an increase of around 1.1%. For online advertising, VPRT expects a growth of around 8% while advertising on mobile devices will rise by around 60%.
The teleshopping market is expected to grow by around 3.9% while the combined market of pay-TV and fee-based video-on-demand (VOD) is predicted to increase by around 11.5%.
VPRT expects all market segments to continue growing in 2014, in particular advertising-financed online and mobile offerings as well as pay-TV and fee-based VOD.
الرئيسية 