Astucemedia upgrades graphics platform for sports broadcasts Michelle Clancy
| 10 April 2016
Astucemedia is prepping the next version of the Astucemedia Data Platform (ADP) for Sports.
AstucemediaThe solution simplifies the often complex process of creating and managing visually pleasing live broadcast graphics infused with real-time data feeds. It offers an open, software-based workflow that simplifies the process of generating live TV graphics integrated with real-time data feeds from STATS, OPTA, and other sports data service providers. The system’s data-driven graphics capabilities include modules tailored to the unique needs of soccer, football, basketball, hockey, golf, tennis and motorsports.
“Live sports telecasts rely heavily on graphics to quickly and clearly convey the big data viewers immediately need to know to fully enjoy the game or event they’re watching,” said Alexandre Leclerc, president of Astucemedia. “To be effective, these graphics must present voluminous statistical information in a visually appealing way that engages viewer interest and reinforces channel branding.”
Designed as a modular environment, the platform automatically ingests data as it streams in, and populates pre-designed, customisable graphics templates with the key information to be presented. The platform leverages custom plug-ins, created by Astucemedia, which seamlessly integrate the platform with graphics software from Vizrt, such as Viz Trio and Viz Content Pilot, as well as ingesting and managing dynamic assets within the Viz One media asset management system.
The platform also offers seamless data integration with another Vizrt system, Viz Libero, a 3D virtual sports solution used to generate live 3D replays, novel game perspectives and sports analysis.
“With our portfolio of custom Vizrt plug-ins, our data platform is now able to capture valuable in-game data — such as scores, goals, player statistics, leaderboards, team standings, heatmaps, formations and more — and integrate it within the live graphics displays generated by Viz Libero,” said Leclerc.
“Users are completely free to use, modify, repurpose and monetise these graphics anytime, any way they wish, because they own the rights to the assets.”
While many broadcast customers already use technology from Vizrt and other graphics companies, Leclerc added: “Our data platform goes above and beyond to make integrating real-time data into live sports graphics a much simpler, more accurate and reliable process that’s up to the challenges posed by even the most demanding live sporting events. We are not only simplifying graphics creation, we’re improving workflows considerably.”
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