Imagine, Microsoft partner for cloud broadcast
Michelle Clancy
| 31 March 2016
Imagine Communications’ playout, live encoding and dynamic ad insertion solutions are now available on the Microsoft Azure cloud platform.
In addition to providing new monetisation opportunities for broadcasters, video service providers and other media companies, this suite of solutions offers secure, scalable and on-demand access via Azure. Media companies can instantly access Imagine’s technology from a centralised and virtualised workflow environment made available through the Microsoft Azure Marketplace.
“With more video content being managed and distributed over IP, media companies gain the benefit of network agility, flexibility and elasticity that cloud-based video capabilities offer,” said Charlie Vogt, CEO, Imagine Communications. “Imagine has been investing in hybrid IP, software-defined and cloud-enabled solutions to future-proof today’s buying decision and ensure our clients are prepared for the network of the future. Our collaboration with Microsoft advances the industry by providing incremental optionality for deploying our market-leading production, playout and distribution solutions in Azure.”
As part of the Azure Marketplace, Imagine Communications’ software solutions are now available in 20 Azure data centres, which serve businesses in 140 countries, including China.
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