ESPN2 scores ratings high with USA, Guatemala World Cup qualifier

ESPN2 scores ratings high with USA, Guatemala World Cup qualifier

   Michelle Clancy
   | 31 March 2016


The ESPN2 telecast of the US Men’s national football team victory over Guatemala in Columbus, Ohio, delivered an average audience of 954,000 viewers.

usmntThis made it ESPN’s most-watched CONCACAF semi-final round match since the company started televising the FIFA World Cup qualifying series, with the audience surpassing the previous high of 902,000 viewers for the US Men’s National Team vs. Jamaica match on 11 September 2012 on ESPN2.

The top ten markets were: Columbus, Ohio (2.2), Baltimore (1.4), Tulsa (1.4), Norfolk-Newport News (1.3), Cincinnati (1.3), St. Louis (1.2), West Palm Beach (1.1), Atlanta (1.1), Denver (1.1) and Jacksonville (1.0).

USA vs. Guatemala was also the most-watched FIFA World Cup qualifier on the WatchESPN digital network, attracting an additional 43,000 average minute impressions to the TV audience with 152,000 live unique viewers and 6.1 million live minutes viewed.