Yospace to provide live ad insertion solution for Sky Go Editor
| 15 March 2016
In a huge coup for the live and video-on-demand (VOD) ad technology provider, Yospace is to provide a dynamic advertisement replacement solution for the Sky Go TV everywhere service.
RTVN 15 March yospaceAs well as enabling dynamic ad serving on Sky Go linear for the first time, the pay-TV giant will now be able to reproduce the key targeting benefits of its Sky AdSmart technology across connected devices. This means advertisers can overlay ads aimed at selected audiences, whether conventional broad TV demographics, or precisely targeted AdSmart audiences.
Part of the demands of the contract was to provide a seamless viewing experience for Sky Go. In that regard, Yospace said that it can also offer the ability to frame-accurately splice replacement advertisements in such a way that the viewer is unable to distinguish replaced content from the underlying stream.
“The enablement of dynamic ad serving in Sky Go Linear, and the ability to extend Sky AdSmart on Sky Go marks a big leap forward for both advertisers and viewers,” commented Jamie West, deputy managing director of Sky Media. “We wanted to provide a seamless viewing experience, but also consider Sky Go viewers’ more personalised relationships with their TV content. With these aspirations in mind, it became clear very quickly that Yospace’s platform was the most innovative and technically robust.”
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