Etisalat upgrades eLife TV user interface
Rebecca Hawkes
| 11 February 2016
UAE telco Etisalat has unveiled its latest user interface and improved content discovery functions for its eLife TV and On Demand service.
The new user interface (UI) for Etisalat’s IPTV service will enable programming to be tailored to customer preferences, and use real-time data to simplify navigation, search and content selection.
“Never before in the UAE has an entertainment provider gone to such lengths to ensure each customer has a unique and tailored experience,” said Jonathan Haysom, vice president, Home Products, Etisalat.
“We have made it easier for customers to explore new TV shows and movies along with navigating our ever expanding video-on-demand offering. This is the first of many new, exclusive and exciting entertainment experiences eLife TV customers will have access to.”
Personalised touches such as ‘favourites’, ‘recommended’, ‘recently viewed’, ‘trending’ and ‘premium’ features will all now be flagged through the IPTV service’s updated UI – available on the new eLife set-top boxes.
e-Life’s On-Demand service now offers more than 6,300 film and TV show titles, while the live TV service provides over 150 channels in HD. Etisalat has also recently tied up with StarzPlay Arabia in the UAE, providing subscribers with access to Starz’ Hollywood movies, original series and children’s entertainment.
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